Back to Home
EMV
(Europay, Mastercard, Visa)
EMV is the global standard for chip-based credit and debit card transactions, developed to reduce counterfeit card fraud. Unlike traditional magnetic stripes, EMV chips create unique transaction codes that can't be reused, cutting fraud by 75% in adopted markets.
First introduced in Europe in the 1990s, EMV became mandatory for U.S. merchants in 2015. Today, over 10 billion EMV cards are in circulation worldwide. The technology supports both chip-and-PIN (more secure) and chip-and-signature implementations. While EMV has dramatically reduced in-person fraud, it's also driven criminals toward card-not-present (online) fraud, which now accounts for 80% of payment card losses.
First introduced in Europe in the 1990s, EMV became mandatory for U.S. merchants in 2015. Today, over 10 billion EMV cards are in circulation worldwide. The technology supports both chip-and-PIN (more secure) and chip-and-signature implementations. While EMV has dramatically reduced in-person fraud, it's also driven criminals toward card-not-present (online) fraud, which now accounts for 80% of payment card losses.